Mail-In-One is a user-friendly and powerful email-marketing solution. You can easily implement simple newsletters, transaction mails or automate marketing processes. Send better emails and automate your marketing without any programming just with a few mouse clicks.
Achieve your goals with less mouse clicks without programming
cutting-edge technology and a reliable data center enforce maximum reliability and availability
Best Practices Email-Marketing
Online more business – use our experience from many projects
Guaranteed German data security – We only work with German data centers
Good customer service
cutting-edge technology and a reliable data center enforce maximum reliability and availability
be on the safe side – our processes and IT systems are compliant to GDPR requirements
Our newsletter design is easy-to-use and fast to learn if you have some office user experience. Design your newsletter based on your individual ideas and requirements. There are no limits for your creativity.
For an optimal efficiency we organized all content based on the building blocks. Email templates consist of one or many content blocks. Design once a specific content block with pictures, text, videos or buttons. You can reuse the content block and add same to email templates using drag & drop. Move, copy or remove content blocks with a few mouse clicks. Use our predefined email templates and save a lot of work. You only have to change the text and pictures and your newsletter is ready within minutes.
For a quick start we offer you proven email templates for free. Pick one design, edit the text and photos and your newsletter is ready within minutes. We deliver the most relevant content blocks so you can easily adjust our email template based on your needs.
Your recipients are reading emails on a variety of different devices like smartphones, tablets, laptops or desktop computers. Our email designers support you in responsive design, so your emails are shown in an optimal way on all devices. Directly while designing new email templates, the preview allows you to verify the correct design on different devices.
Personalisaton is an important success factor for your emails. Personalisation means more than just the correct salutation in the subject – or greeting line. For us, personalisation means that every contact receives tailored content. For tailoring the content you can use data like experiences from older newsletters or data, like the personal buying history.
Sometimes you need to access content and data of other IT applications for successful email-marketing campaigns. Access easily and simple content of Content Management Systems (CMS) like WordPress, Typo3 in your emails. Standardized technologies like RSS and HTML enable easy integration of content in emails. Especially for ECommerce Company’s we offer interface to Shopware, Magento, Gambio or plenty markets.
Import all contact with ease using the CSV format. If necessary we can add directly additional contact fields whilst importing. If required, we can trigger after the import a double opt-in (DOI) mailing. Exporting contact data is as simple as importing contacts.
Mark your contacts automatically with suitable labels called “SmartTags”. “SmartTags” help to organize your contacts. Custom contact fields save the information of the “SmartTags”. Based on the behavior of the user, you can automatically set a “SmartTag” to a defined value. For example you could define “SmartTags” for the source of the contact, purchased items and many more.
Target your contacts with a few steps. You can use all information of the contact like contact fields –“SmartTags“, user behavior, contact events, contact scoring or affinities. Statistical samples support A/B testing. Contact filter can be used universally for mailing lists, automation of jobs or automation of marketing processes etc.
You can define unlimited mailing lists for your email-marketing. A mailing list is the basis of each newsletter. Mailing lists are a subset of contact and are based on contact filters. A test list, approval list and default list help you to organize your work.
The automated contact management saves a lot of work and ensures good quality of your mailing lists. The unsubscribe link in the newsletter automates the process to remove a specific contact from the mailing list. Non-reachable or non-existing mailboxes are generating bounces. After a defined number of bounces these email addresses are automatically removed. Global- und campaign specific blacklists ensure that you are not sent unsolicited emails.
Send newsletters with just a few steps. Editing text, adding pictures is as easy as in the familiar office applications. You can use all contact fields to personalise the subject line or content. Dynamic content technology enables you to send individual content to your recipients. The content is determined based on the contact data and preferences of the contact. By this approach you achieve user friendliness and more online business with your newsletters.
Benefit from the possibilities of A/B testing with just a little of work. Sometimes small differences have a big impact on the success of your email campaigns. Two different variations of the subject line can show a difference of 50% or more for the open rate. Our recommendation, test different content and subject line for your emails. You can automatically optimize the performance of your newsletter by sending first, two or more variations with small statistical samples. All remaining recipients will only get the winning variation. This improves your performance enormously and brings you more online business.
Send vouchers as a proven method to increase sales. We offer two different options. Either you can generate your voucher codes directly in Mail-In-One or you can simply upload a list of voucher codes. The advantage of the second approach is that the voucher codes are in the best case directly generated in your eCommerce application. Your customers can directly cash in the vouchers without any extra work.
Do you need the approval of your manager or other departments before sending the newsletter? You can define one or many approval lists. Prior of sending the newsletter the emails are sent to these lists to obtain approval. Test lists enable you to perform manual quality checks before sending the newsletter. These contacts receive the newsletter first and can check if the presentation, content and links are working fine.
Discover all possible problems before sending your newsletter. Some problems can only be unveiled by using specialized testing tools. Important tools are checking the display presentation – is the display presentation working on all devices, spam checks – is your email potentially classified as spam, picture- and link tests – are all links and pictures accessible, heatmaps can visualize the user interaction with your emails. Send better emails for online more business.
Prepare your email and find the best timing for your newsletter. One option is that you can send your newsletter over a longer period of time in different waves. Especially user friendly is the option to send the newsletter for each recipient on this preferred time. This feature is using the statistical experiences of a recipient to determine the preferred time to read an email.
Reporting & Tracking
Keep at a glance all important key performance indicators. Select the appropriate report out of a bunch of predefined reports. Customize the reports based on your needs and organize the reports on your dashboard. Individual reports offer a good overview of certain aspects. All reports present aggregated data, if required for further analysis you can drilldown in the report for detailed data.
Important metrics for the performance of your email marketing are open- and click rate. A variety of predefined reports are analyzing details like open- and click rate per domain, over time, time of day, device etc. The reports help you to analyze and understand the behavior of your recipients. By comparing different newsletters you can understand better what topics and offers are meeting the expectation of your target group.
Open and Click-Rate are important technical KPI. More relevant for your success is Conversion Tracking. Conversion Tracking measures how many contacts performed an expected action like a registration, download a pdf or purchase of a product.
Unsuscriber and bounces are inevitable in email-marketing. Nethertheless you need to monitor the unsubscribtion rate. A high unsubscribtion rate is a good indicator, that your newsletters are not matching the expectations for your recipients. Bounces are emails that didn’t make it to the inbox of the subscriber. There are several reasons for bounces, like the mailbox is full, the mailbox doesn’t exist. Although bounces can be based on your content. Perhaps you were using not preferable keywords, which led to the false classification as spam.
Integrate your email-marketing in Google Analytics or Piwik as leading tools for web analysis. You will achieve an holistic overview on your online activities. You understand better your user’s behavior and the customer journey. If you are already using other web analytics tools, we can also integrate these tools with little extra work.
Define based on contact events an automated email response (auto-responder) or a chain of email responses (follow-up emails). Delight your recipients by knowing their current context and providing matching information. Transaction mails are one of the most effective online marketing tools.
Increase sales in online marketing with relevant emails matching your customer’s lifecycle situation. Improve customer loyalty with birthday mailings or welcome marketing flows. Enable customer retention by sending personalized voucher codes and tailored offers. Create more online business by cross- and up-selling campaigns.
Automate your newsletter with content from your website or blog. RSS feeds can trigger automatically a newsletter. Content of the RSS feed is automatically integrated in the newsletter and send to specific contacts. You save a lot of work and your target group receives interesting content.
Send periodic, automated newsletters to your contacts. Contact events and contact filters ensure targeted emails with optimal content and perfect timing.
Define custom contact events and send auto-responder or follow-up emails. Contact events are an easy way to describe individual stages in the customer’s life cycle. Contact events can be simply triggered by CRM- or eCommerce systems or web sites.
Automate your marketing processes without any programming in a graphical user interface. Drag & Drop and link tasks in your marketing process. Even complex requirements can be solved with ease.
Define your customer’s journey using the marketing automation based on rules. Use available information like contact events, contact data or SmartTags to create individual branches and tailored steps for your customers.
Set automatically SmartTags based on contact events or user interactions. Use SmartTags to trigger or control the marketing flow. Segment your contacts based on SmartTags.
In real-time you see your customer’s way in the marketing flow. Verify the performance of each step based on open-, click-, unsubscribe- and bounce rate. Use this information to optimize and test new variations of your marketing flow.
Achieve better results by evaluating the user interaction in the marketing flow. Understand how your users are interacting in the marketing flow. Based on the user behavior you can redefine the marketing flow. Perceive reliable adverse behavior and create targeted actions to optimize the flow.
Send your contacts in different branches of the marketing flow. Test branches with different content and steps. Evaluate the best branch and define further actions based on this alternative.
Free email templates
Double Opt-In emails
(Campaign based-) Blacklisting
Sending options and - optimisation
Test lists and test sendout
Social Media Integration
Custom Mailing Domain
Google Analytics & Piwik Integration
Automated Newsletter (RSS-Feed)
Content Management Integration
Multiple Mailing Domains
|Free email templates|
|Double Opt-In emails|
|(Campaign based-) Blacklisting|
|Sending options and – optimisation|
|Test lists and test sendout|
|Social Media Integration|
All features from the Essential Edition and:
|Custom Mailing Domain|
|Google Analytics & Piwik Integration|
|Automated Newsletter (RSS-Feed)|